Gucci Beloved Bags

How did Gucci’s Beloved bags become everyday essentials? Through a refined co-branded video with Vogue France, stylish duos embody a modern Parisian wardrobe, pairing Gucci ready-to-wear staples with the House’s most iconic handbags. Reimagined by Alessandro Michele, the GG Marmont, Jackie 1961, Horsebit 1955 and Bamboo 1947 are elevated beyond accessories to become ultimate objects of daily desire—timeless, effortless, and unmistakably Gucci.

Credits:

Director: Alice Kong (Partizan) • Photographer: Edouard Jacquinet • Cast: Zoé & Akra Klon, Raya Martigny & Edouard Richard, Marlou Fernanda & Gogo Lupin, Paola Locatelli • Art & Creative Direction: Géraud Feybesse • Project Production Manager: Adelia Alati • Production: Vogue France & Partizan • Stylist: Emmanuelle de Luze • Hair: Benjamin Mignot & Maxime Mace • Make-up: Lili Choi & Megumi • Manicurist: Marie Rosa • Set Design: Prudence Palle • Post-production: Royal Post

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